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About Us – Zuri Baby Couture – The Instant Infant Fashion
About Us 2018-03-20T12:22:27+00:00


The Instant Infant Fashion

What is Zuri Baby Couture?

Zuri Baby Couture is an apparel brand that designs and manufactures handmade shoes, clothes, headband, necklace, and hair clips for both babies and toddlers. Besides providing an online shop with an easy-to-use shopping cart, it also gathers the mommy communities in the country with its well-loved promotions that include sales activities, social media engagements, monthly contests, and weekly giveaways.

We love to share the joy of proper dressing and good grooming for children. Every featured product, in reference to its color palette and construction, is well-planned according to the personality of youngsters. We use quality and fine materials, such as hypoallergenic elastic bands and soft fabrics for the sensitive skin of little ones.

When did we start?

We began our fashion journey in March 2013 with the launch of our first ever collection duo, Diva Collection and Simply Elegant Collection, which mostly featured pink-colored designs.

We got lovely and positive comments from our loyal clients from the very beginning, that’s why we decided to expand our product line to more quirky and unique but functional accessories. Right now, we are bringing the combination of classiness and cuteness in one style blast.

Who’s the brain behind this?

Do you happen to know the Filipino-owned brand that showcases artistically-designed gemstones, Zuri Wearable Art? If yes, we are 100% sure that you know who’s the creative brain behind all these cuteness! Our ever adorable mother, Hershey Morgan, is Zuri Baby Couture’s Creative Chief Director and the artist who gave birth to the beautiful product line for bubbly kiddos.

A Gemological Institute of America pearl specialist and Zuri Wearable Art’s proprietor, Hershey’s artsy spark for baby accessories started when she had her first little angel in 2013. She was actually looking for hypoallergenic headbands for her daughter, but failed to find a perfect fit. Guess what was the next step that she took after awhile? Since she already know how to create classy emblems for sophisticated women, she told herself, “why not make one for the benefit of my pretty princess?”

After having crafted the first headband for her baby, Hershey has continued to keep her fashionable spirit burning forever for the love of her two beautiful little girls now.

Are we available worldwide?

The answer is a big YES! Zuri Baby Couture is under the fashion house of Illumine Import Export Designs and Marketing Corporation, a marketing firm geared towards retail business and brand marketing of premium fashion products through various online platforms.

We have international branches in the following countries—United Kingdom, Indonesia, Malaysia, and France.

Who are our team members?

Our design and manufacturing team is based in both Manila and Jakarta. We also have logistics and customer service representatives who are always ready and enthusiastic to assist every client in their inquiries and needs.

What do our clients say about us?

Since our first launch in 2013, we’ve been getting all the love and support from our avid members in each and every activity that we spearhead. We encountered challenges down the road, and those challenges inspired us to do better. With more than 1,000 photos of babies wearing Zuri Baby Couture accessories, we couldn’t be happier and also forever thankful to the One above!

Day after day, minute after minute, the batch of a thousand photos is continuously increasing. Check out the hashtag #zuribabycouture and #whoswearingzuribabycouture on both Instagram and Twitter, and see what they indeed say about us! Click here! Enjoy reading!



For our business to succeed, we believe in these essentials: our purpose, people, and profit. But the guiding principle behind this is integrity, which is essentially the values of honesty and truthfulness.

Honesty breeds trust. And trust encourages respect.

We act with integrity at all times and never compromise honesty. We put problems and issues on the table and act without fear and prejudice.

In our years in business, our integrity has always been tested. In order to make more profit, several tempting possibilities came to play: using cheaper materials, using connections to get ahead, and taking advantage of red tape. Despite all of this, we still maintain a sense of honesty in our workplace, so that each individual chooses to do what’s right even if it’s not something comfortable.

We believe that transparent leadership is the key to fostering a culture of trust between leaders and their employees. This is vital in creating a healthy working environment, as well as teamwork and collaboration. At the same time, open communication is important for us to attain long-term organizational growth and success.

We enable our team to have conversations, where questions can be asked and answered in honest ways, resulting to mutual understanding. Specifically, we embody this value through the following:

* Each person in the company is free to communicate their ideas, views, and opinions openly.
* Employees feel that their contribution is important, that they can be proud of their work and that they feel they are an integral part of the company.
* Leaders are open about company policies, risks, or changes that can affect the organization and constantly builds trust within the company. In the same page, the employees have accountability for their own work.

As a leader I will strive to be the best example I can be for my team. I will strike a balance between being professional and personal, and I will always lend an open ear to my staff. I will try my best to divulge important decisions that may affect the company and continue to inspire the team to give the best performance they can give.

We believe that our team members have complementary skills that are useful in completing the tasks necessary to accomplish the shared goal. We have a synergistic way of working, where the leader brings out the best in each team member, and vice versa. More importantly, we put the team’s success ahead of our own.

A great idea will not materialize without the entire team. Being complementary means being in sync with each other, but not necessarily always agreeing with each other. There will be times in our company when disagreements get in the way, but we will always learn to listen to each other, to compromise, and put aside personal feelings and agenda in order to work for the benefit of the group.

Striving for excellence is an important part of everything that we do in the company. We always make continual improvements in order to achieve a competitive advantage. Moreover, we have streamlined processes, well-defined systems, and operational excellence that help us achieve customer satisfaction. We do our best to be cost effective without compromising the quality of our products and services.

Excellence is delivering what we promised, but at the same time exceeding the customer’s expectations. We always want to impress our customers so that they will remain loyal to our brand. This is why we give them premium packages that give them more than what they paid for.

We always add a personal touch to our communications with our customers; and apply the best systems and materials for our products. The team and our customers both deserve only the best.

Our people are the most important aspect of our company. We develop their skills and capabilities, rewarding and promoting them based on their performance in a fair and transparent manner. We believe that a fun workplace makes each worker fulfilled and happy. We not only enjoy what we do, but we also enjoy each other’s company.

It is important for us to treat our team not as co-workers but also, as family. We are open to communicate and compromise. This is important in keeping a progressive and healthy working relationship.

We are proud of what we do and we know that we are working for an ethical and high-performing company. We feel that we are part of something big. We take ownership by setting ambitious targets. With a positive attitude, we achieve outstanding results and embody our values at all times. We lead by example and keep things simple and smart.

In the workplace, it is important to take ownership either in mistakes or achievements. Instead of
blaming others when an error or mistake happens, we encourage creative criticism and we are open to
ideas and possible solutions. However, we are not afraid to own up to our faults. We always strive to do
what is right and learn from our mistakes.

We are proud of our products and services, knowing that what we put out there is ethically sound and
of high quality.

We give reason for our customers to remain loyal to our products and services. We make efforts to
know and understand our customer in order to deliver the best value for them.

The customer is always right, as they say. In our company we put emphasis on what will make the
customer happy and stay loyal to our products and services. We to strive to keep giving our best
products to our customers and give them what we promised as value for their money. We offer
additional perks and services in exchange for an oversight.

We will always make a customer feel cared for and loved.